Target Audience Research

After we interviewed two of our target audience, we also decided to create an online survey to obtain more quantitative data from a larger sample. Only females answered our survey and they were all either 16 or 17 which is our target audience (see below)

 Because of the mostly negative response to Black and white film, combined with the comments in the interview that young adults find it 'boring' we have decided to make only small parts of our piece black and white, as a visula effect to show the child is from the past to create more tension and as it demonstarted to the audience that she is long since dead.

Rocking horses and dolls were the most scary according to the target audience, so we have managed to source a small rocking horse and at least 4 china dolls which we will use in our piece as props for close ups. We could not find a music box, but we are basing the sound on a music box type instrument which should have a similar impact.

Abandoned building was by far the most popular place to set a horror film, and we have investigated a few different possible locations (see Location research) and found an abandoned school, formerly Lillesden school for girls, in which we are going to set our horror opening.

The fact that over 50% of our target audience said they find children scary 'a lot' in horror films stongly supports our decision to focus on a young child from the past, as from our reserach into other films (see Analysis of 'the children'  and 'Uninvited') we discovered that one of the most primal fears is innocence being ruined and this is an idea we want to explore in our piece. 

This supports our own personal views that we should have a girl actress in our piece, as visually they can be made to look more innocent which makes it all the more twisted when they become monsters.