Our target audience is 15-25 year olds (click here for target audience research) therefore we decided to make our main character fit into this age group this is so the character becomes more realatable. We made our main protagonist a female because the viewer subconsciously thinks that a woman is more innocent and corruptible than if it was a man. Women are considered more vulnerable. If a man was being threatened, particularly a muscular male, the audience just wonder why he doesn't defeat the said murderer.
Example of another film where a vulnerable
woman is used
The fact that our protagonist is female in the opening also leads to open more doors in her storyline such as a love interest. Our target audience being 15-25 year olds this would appeal to them.
Our main character could be both the hero and the victim in the end
Also the fact our Villain is a child makes our female protagonist more vulnerable because women are seen as the most nurturing and do not wish to harm children. So as soon as you see the child you know the protagonist will face a mental dilemma along with the audience. The other reason we chose a little girl as our villain is that adults are so used to being in control of situations, it's unnerving to think that a child is capable of doing things such as murdering people. It makes audiences feel uncomfortable which adds to the horror.
Child from the horror film 'mama'
The protagonist is white middle class. We chose this because from our interviews and research it went with the most popular social group. This also fitted the positioning of our opening and location of our character who lives in the country and enjoys things such as jogging.
Interview with social group
No comments:
Post a Comment