Evaluation Question 5

How did you attract/ address your audience.

With the use of social networking e.g facebook and twitter.

The use of social networking for our target audience the 15-25 year old was a huge advantage to our film opening. The use of twitter by linking our teaser trailers, posting poles, posters, questions and pictures allow people to Retweet our tweets gaining us promotion for our film opening and creating a buzz about about it. Our target audience are more open to going to see our film in a group or after its been recommended by there friends by status, tweets or comments. 

With Facebook we made a page to promote our film opening by having teaser trailers and polls on the page to attract the audiences. Also with the use of cookies we could see what they liked and talked about and so then an advert for our film comes on the side of there page leading to the trailer to promote our film further.  as people were talking about it and also allowing our target audience to hear reviews and responses to our film opening.

With YouTube we could also promote our film opening by using a wide range or tags so that when they search horror, black and white etc. Our film opening comes up and they can watch it and then like it and link to there friends, our it on Facebook or twitter. The use of social network allows us to promote our media product and also allows us to access our target audience on 15-25 year olds.